Obama's speech Thursday was an illustration of the administration's aggressive strategy to work the Web to enhance the White House's message. A flurry of messages flooded the Internet, as the White House's Twitter feed and Facebook page posted highlights while Obama was still speaking and the State Department sent free text messages about the speech.
"Our goal is to ensure that the greatest number of people with an interest to see this - not just through newspapers and television - but can see this through Web sites," White House spokesman Robert Gibbs said. "The Internet team here is working with a host of others to get this information to as many platforms as humanly possible so that people will get a chance all over the world to see what the president has to say."
Obama, quoting from the Quran for emphasis, called for a "new beginning between the United States and Muslims" during a visit to Cairo. He challenged Muslims to confront violent extremism across the globe during a speech that was the centerpiece of his four-nation journey to the Middle East and Europe.
...
Link to full article:
http://www.examiner.com/a-2051588~White_House_uses_Web_during_speech_to_Muslims.html


